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First Aid Beauty Rescues Skin with New Treatments

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By: Jamie Matusow

Editor-in-Chief

First Aid Beauty (FAB) hired design pro Deborah Adler, then dove in to fill a niche in skin care with both products and packaging. Now FAB has launched a Body Moisturizer ($18) and a Body Wash ($14) in equally arresting packaging. The HDPE cylinders and silver laminated film highlight a sea-foam green, which allows the consumer to readily distinguish products in the line based on background color. The green designates body products, while blue identifies core products, and pink denotes age-delay offerings. FAB says it chose the green hue “because it is fresh, for men and women, complements colors in the line and stands out from other body products on the market.” The Body Moisturizer nourishes and restores all skin types, while the moisturizing Body Wash is infused with a blend of botanical antioxidants to combat free radicals and prevent photo-aging.
    
More info: www.firstaidbeauty.com

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